This course is designed to help you clarify your brand from the inside out, whether you’re starting something new, shifting direction, or just need to reconnect with what makes your brand matter.
This isn’t just a workbook, it’s brand therapy in disguise.
The Self-Guided Brand Exam is designed to help you dig deep, reconnect with your business, and get crystal clear about what your brand truly stands for.
By the time you finish, you’ll feel lighter, more confident, and finally have the words, language, and clarity to express your brand in a way that feels authentic and actionable.
You’ll walk away with a fully completed Brand Exam Results Document. This will become your go-to roadmap for:
Working with designers, agencies, or marketers to create all the visual elements with alignment and purpose
Creating your own messaging, sales pitches, product descriptions, ads, and social posts
Sharing with every vendor, writer, or PR firm to ensure your messaging stays on-brand
Helping your team understand how to talk about the brand and how you want your clients or customers to feel
Writing Google ads, social media posts, TV commercials—any marketing or messaging now has a foundation
Keeping yourself and your team accountable to your brand’s purpose, personality, and promise
This is your reference point for everything you say, write, design, and put out into the world.
This is the foundation of your brand. In this module, you’ll define your Brand Purpose, Core Values, and Unique Differentiators, the essentials that guide everything else. This is not about catchy phrases. It’s about getting clear on why your brand exists, what it believes, and what makes it stand out.
As you move through each section, don’t just jot down the first thing that comes to mind. Dig deeper. Ask yourself “Why?” and then ask it again. The clarity you build here will shape your messaging, visuals, and culture moving forward.
Before you can connect, you need to know who you’re talking to. In this module, you’ll outline your ideal customer, understand their values and emotional drivers, and identify what gaps your brand is uniquely positioned to fill.
You’ll also evaluate your competitors and clarify how you stand out. The more honest and specific your answers, the more powerful your messaging will become.
This dives into turning your brand into a voice that people recognize, trust, and connect with. Your messaging isn’t just what you say, it’s how you say it. You’ll define your tone, personality, and messaging style so everything you say feels clear, consistent, and emotionally aligned.
Keep in mind: the most powerful messaging is honest and emotionally grounded. So, when you answer the workbook prompts, take a moment to ask “why?” a couple of times. Why that tone? Why that feeling? Why does that matter to your audience?
This module will guide you to define your personality, identify what your brand does and doesn’t sound like, and help you create content that feels authentic and aligned.
This module challenges you to step back and examine your offers, not just from a revenue standpoint, but from the lens of fulfillment and brand alignment. You’ll identify what’s working, what’s draining you, and what opportunities you’re not yet acting on. This is an essential part of growing a sustainable, purpose-driven business. The more intentional you are about your offerings, the easier it becomes to market, sell, and scale with confidence.
Your visuals speak before your words do. In this module, you’ll evaluate your logo, colors, typography, website, and social media presence to see if they reflect your brand’s personality and purpose.
This is not about trends. It’s about alignment. Does your look match your brand’s vibe? If not, this is where you make adjustments.
Time to bring it all home. This final module is where you compile your Brand Exam Results Document, your brand’s reference point for everything: messaging, design, content, sales, marketing, and more.
Use this document to guide your internal team, creative partners, and collaborators. It’s your roadmap for brand alignment and emotional consistency across every touchpoint, from your first impression to your loyal fan base.
You just completed The Brand Exam, and that is no small thing. You’ve taken the time to reflect and clarify what your brand stands for and how you want people to feel when they interact with your brand. That’s powerful.
So...now what?
Your Brand Exam Results Document isn’t just a recap. It’s your brand’s playbook. Use it to:
Guide your messaging, visuals, and strategy
Create aligned content, offers, and marketing campaigns
Onboard team members or collaborators with total clarity
Hand off to designers, copywriters, PR teams, and agencies
Stay grounded in your brand’s purpose always
If you want help bringing your brand to life, through design, content, strategy, or execution, Michelle and the Hausbeck Brand team are here. Reach out any time to explore next steps or custom support.
Your brand is aligned. Your message is clear. And you’re ready for what’s next.
Let’s build something incredible.