Whether you’re launching something new, shifting directions, or simply feeling stuck in your messaging or identity, the Brand Exam was built for you. This process helps you clarify your brand from the inside out.
Your brand isn’t just a logo, tagline, or color palette. It’s the emotional experience people have with your business at every step. The Brand Exam helps you define that feeling with clarity, confidence, and purpose. This is your roadmap to help your brand show up in a way that actually connects.
You’ll work through carefully curated questions and exercises designed to uncover what your brand truly stands for.
By the end, you’ll have a clear vision for how to bring your brand to life with purpose and personality. The Brand Exam will help you understand how you want your customers, your clients, your audience, and even your team to feel at every single touchpoint.
Define your Brand Purpose and the “why” behind what you do
Clarify your Core Values and Unique Differentiators
Identify your Ideal Audience and craft your authentic voice
Align your Offerings and Online Presence with your brand’s value
Audit your Visual Identity and brand expression across platforms
Compile your Brand Exam Results Document.
Your Brand Exam Results Document becomes your go-to reference for:
Website copy, social posts, blogs, sales pitches, product descriptions, ad campaigns, and more. It guides your PR efforts, aligns your team and creative partners, and keeps your brand experience emotionally consistent, from visuals to voice, across every single touchpoint.
Explore the Brand Exam options below to choose the one that fits where you want to be.
The Self-Guided Brand Exam is a course that helps individuals and businesses clarify their brand, uncover what makes them unique, and build a roadmap for growth.
Through short lessons and interactive worksheets, you’ll define your purpose, audience, messaging, and more, so you can create a brand that’s not just seen but felt.
100% self-guided, interactive PDF workbooks
Access to all modules, worksheets, prompts, and templates
Use AI prompts and insights for extra support (after you answer yourself first!)
Compile your own Brand Exam Results Document using the provided templates and AI prompts.
Best for: Perfect for self-starters and businesses that want clarity, structure, and a roadmap to make their brand more than just a logo.
Take your Self-Guided Brand Exam to the next level with a 60-minute, 1:1 review session with Michelle, your Brand Therapist. This is your opportunity to get professional insights and personalized feedback before finalizing your Brand Exam Results.
In this session, Michelle will:
Review your completed Brand Exam with fresh, expert eyes
Help you dig deeper into your brand story and messaging
Uncover blind spots and gaps you might have missed
Refine your positioning for clarity and confidence
Polish your Brand Exam Results Document so it is client-ready, team-ready, and action-ready
This upgrade ensures you walk away with a sharper, more cohesive Brand Exam Results Document that reflects your true brand personality and connects with your audience.
Upgrade + Bundle Your Experience: UPGRADE NOW and SAVE $107
Best for: Business owners who want professional insight, custom recommendations, and the confidence of knowing their brand is aligned, authentic, and ready for action.
Get expert, hands-on support. This is your chance to work directly with Michelle, your personal Brand Therapist, as she guides you through the entire Brand Exam process.
You’ll get:
1:1 guidance through every module of the Brand Exam
Help digging deeper, challenging assumptions, and finding your true brand voice
A fully completed, polished Brand Exam Results Document created with (and for) you
An action-ready roadmap for messaging, visuals, sales pitches, content, and more
Confidence and clarity that aligns your brand with how you want your audience to feel
All you need to do is come ready to reflect, explore, and answer honestly. Michelle takes care of organizing and shaping it all, so your brand comes to life with clarity and purpose.
Best for: Business owners who want hands-on support, are ready to dive into their brand’s soul, and want to boldly rediscover a brand that feels authentic to you, your team, and your audience.
The Brand Exam was created after years of working with clients inside Hausbeck Brand’s deep-dive process. Before any design ever started, Michelle guided clients through this clarity work first.
It helped Michelle, and her clients, get a clear understanding of the brands "soul" before the creative process even began. The why’s, the how’s, and most importantly, how they want their customers, clients, and audiences to feel at every single point in the journey.
Michelle knew this process was too valuable to only be used with clients she was working directly with. So, she pulled it out as a stand-alone course. Now, more brands can access this clarity tool and create their own brand breakthroughs. Whether or not they ever work directly with her or Hausbeck Brand.
She knows firsthand how transformational this work is.